:** Generally, if '''names of characters''', '''organisations''' or '''creators''' are *not* mentioned in the tabs '''Cast''' and '''Staff''', i.e. they cannot be linked, then they should be put in italics. Reasons: For one it helps the reader distinguish story description from actual names, plus it is a reminder to link the names once the CharDB features those names.
:** Convention: Only put unlinked names into italics the '''first time'''. This is to avoid needless excessive highlighting of these names all over the description.
:** Rarely, italics may also be used to highlight certain words that require emphasis.
:* Use of '''bold''' — independent story titles, very special paragraphs:
:** '''Bold''' text should be used very very sparingly, i.e. when in doubt do not use it.