:** Convention: Only put unlinked names into italics the '''first time'''. This is to avoid needless excessive highlighting of these names all over the description.
:** Rarely, italics may also be used to highlight certain words that require '''emphasis'''.
:** Avoid putting '''links''' into italics. The link itself is already highlighted so "double-highlighting" is pretty much redundant
:* Use of '''bold''' — independent story titles, very special paragraphs:
:** '''Bold''' text should be used very very sparingly, i.e. when in doubt do not use it.